“Mission Drift" is a challenge for nonprofit organizations. Mission Driven Strategy is the application of Return Driven Strategy to the non-profit organization and governmental organizations, which has evolved through use by boards of directors and management teams in the these organizations.
The Return Driven Strategy framework has been used by management teams and business leaders to focus strategy toward greater value creation. It is used by Fortune 500 companies, privately-held companies and entrepreneurs around the world. It has also been adapted by a number of leading non-profit organizations and governmental organizations, which we call “Mission Driven Strategy”. The commitment tenet in Mission Driven Strategy is “Ethically Maximize Mission-Based Value” which is the purest form of the framework. For non-profit organizations, the key is focusing the strategy on creating mission-based value, which avoids “mission drift”; focusing on the changing otherwise unmet constituent needs, targeting and serving the right constituents, innovating and delivering offerings accordingly and branding your offerings toward the constituent needs.
Mission Driven Strategy is the purest form of the framework, since it is relevant to non-profits, governmental organizations and businesses. For a business, the “Mission” is to create shareholder and stakeholder (customers, employees, suppliers, partners, community and society) value. This approach provides a broad view and perspective on how a business organization can create mutual value which fosters a “good for business” and “good for the world” approach for strategy and its execution.
The Mission Driven Strategy framework helps leaders of nonprofit organizations to better focus and align activities and resources with the intentions and the Mission of the organization. The framework helps management teams and boards of nonprofit organizations to address the following question: Are we doing the right things for the right reasons? Recently, a CEO of a large nonprofit commented: “The value of Mission Driven Strategy has consistently rung true for me as it has helped us do exactly that; focus on the right initiatives and objectives for the right reasons to best serve the organization.”
MISSION DRIVEN STRATEGY provides a way to focus people and activities on the Mission of the organization and avoid Mission Drift.
Our Mission DRIVEN STRATEGY PRIMER is for leaders in nonprofit organizations who want to create more value for their constituents by improving how they plan and take action.
Table of Contents:
Chapter 1 – Overview of Mission Driven Strategy
Chapter 2 – Ethically Creating Mission Based Value
Chapter 3 – Focusing on Constituent Needs
Chapter 4 – Innovating, Delivering and Branding Your Offerings
Chapter 5 – Strategic Partnering and Value Chain
Chapter 6 – Mission-Based Employee Engagement
Chapter 7 – Strategic Communication and Reputation
Chapter 8 – Using Your Genuine Assets and Unique Capabilities
"I would reference the question, 'Are we doing the right things for the right reasons?' The value of Mission Driven Strategy has consistently rung true for me as it has helped us do exactly that; focus on the right initiatives and objectives for the right reasons to best serve the organization."
Kathy Apple, RN, MS, CAE, Chief Executive Officer and 2006 RWJ Executive Nurse Fellow, National Council of State Boards of Nursing (Referring to Mission Driven Strategy, the application of the Return Driven Strategy model in not-for-profit organizations.)